Increasing the loyalty of the dealers is one of the most important steps to the relationship and processes between company-dealer and dealer-customer. Because the motivation of the dealers is not only related to the relationship with the company but also their market share and the processes for the customers. That’s why the dealer’s structure that is formed for the market and the long term formation of dealer’s loyalty is as important as the dealer loyalty processes.
Increasing the loyalty of the dealers
It is necessary to actively create product scale increase and satisfaction for the dealer in the loyalty program during the processes and relations between company-dealer.